single blog

“Be More Eagle!” Say’s Millipic’s Managing Director

12th February 2018

Direct sales and marketing specialists, Millipic hosted a meeting based on David Attenborough principles of being an eagle to inspire their contractors to increase their game in the field. The Newcastle based firm has outlined how they can do so.


Millipic believes there are many lessons to be learned from one of the most intelligent species on the planet the following list has been devised to demonstrate how relatable these birds of prey are to the sales world:

Eagles only fly with other Eagles
Eagles fly on their own at high altitudes and never mix with smaller birds, not another bird fly at the same height as them. Eagles fly with Eagles. The sales world should adopt the same principle. In order to be the best, you must surround yourself with like-minded individuals that are going to push you all the way, and get the best out of you. Stay away from Sparrows and Ravens.

Eagles have the longest vision
Eagles have an incredibly strong vision, and it can focus up to 5 kilometres from the and focus on its prey, despite how small, it will narrow its focus and set out to get it. No matter what obstacle is put in front of the bird, it will not move its focus from the prey until it’s caught. In sales and business in general, it is essential to have a vision and remain focused despite any obstacles that are put up to stop you, if you can do that, you will succeed.

Eagles only eat fresh prey
Distance yourself from outdated or old information. Do your own research and do it well and you’ll be in the best position to come out on top.

An eagle is the only bird that loves a storm
When storm clouds gather, the Eagles get excited; it looks for the wing of the storm to rise and push up higher. We can use obstacles and troubling situations to rise to greater heights. Achievers relish challenges and use them profitably. Be excited when things go wrong, view failure as the best learning experience around.

When trying to find a partner, the male must catch a twig
When the male is trying to find a partner the female will fly to great heights and drop a stick for the male to catch; the practice goes on for hours until the female is assured the male has mastered the art of picking up the stick, it shows commitment. Whether it is in private life or business, it is essential to test the commitment of people you are looking to form partnerships with. Test before you trust.

Eagles make nests out of thorns and moss
When Eagles come to lay their eggs and build a nest, the two eagles identify a place that is very high on a cliff where no predators can reach; the male will fly around to find thorns and twigs to put in the nest. When the eaglets come to being trained, the mother throws them out of the nest, and because they are scared they jump back in. Every time they are thrown out the mother will remove the soft layers of the nest so when they jump back in they get hurt, this happens for a while until the eaglets learn how to flap their wings and fly. The preparation of the nest teaches us to prepare for all outcomes. The thorns tell us that sometimes being too comfortable we are not pushing ourselves to get the best results, not progressing and not learning.

The Eagle chooses whether it lives or dies
An eagle can live up to 70 years, but in order to reach this age, it must take one of the hardest decisions of its life. When the bird reaches 40 its no longer able to grab food with its talons. Its long and sharp beak becomes bent and blunt. Its wings become heavy due to its thick feathers, they become stuck and make it almost impossible to fly. The eagle faces a crossroads, die or go through a painful transition process. The eagle will knock its beak against a rock until it comes out, it will then wait for a new one to grow back before it plucks its talons out. Then once they have grown back, it will start plucking its old feathers until completely bare. After a five-month period, the bird will retake flight and life for a further 30 years. In life in order to survive, we have to start a change. We sometimes need to get rid of old memories, habits and other past traits, that burden us and add no value to our lives.

Millipic was developed to bridge the gap between brand and consumer. Their creative approach moves away from traditional methods and instead focuses on person-to-person communication. The firm’s strategies are developed with brand vision in mind their services are designed to run seamlessly with current campaigns.

With experience spanning years in the industry, businesses can accelerate their growth projections by hiring the experts. The culture is developed around pride and elite service. The added value of customer experiences can be measured through increased customer retention rates.

Our News